The Expert Advantage: Why It Pays to Establish Yourself as an Expert

Strategies to establish yourself as an expert. Topics include: Be Confident in Your Expertise , Create a Powerful Brand, Put it in Writing, ...

The Exercise Infomercial Phenomenon

It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 6...

The Electronic Job Market vs. The Headhunter

Houston, Texas - When Rob Gladstone started recruiting in 1994, the old style relationship building philosphy had yet to give way to the fre...

The Dynamics of Competitive Mentality

The Dynamics of Competitive Mentality voices a new approach to competition. It is inspirational and educational article which is quick and e...

The Default Setting

In the coaching relationships I have with our clients, the major problem I see is that individuals end up in the same place - over and over ...

The Charm of an Oak Computer Desk

Oak was always used for furniture because of its strength and durability. Besides, oak furniture has a classic look and is good for ornate l...

The Branded Customer Experience - We never say no

I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel their slogan is "We ...

The "better product" fallacy

Marketing people think that better product will win the day for them. Philip Kotler says, "Marketer too much concentrates on product...